Alphabet Inc shares collapse on analyst comments


Alphabet Inc C (NASDAQ 🙂

Alphabet Inc. (GOOG), a global leader in advertising services, saw its stock price decline on Friday following a Citi analyst report that it saw a slowdown in search advertising revenue.

Analyst comments on Alphabet Inc.

Citigroup (NYSE 🙂 analyst Mark May said recent checks with two major search engine marketing agencies suggest a

“Slight deceleration in the year-over-year growth rate of search marketing spending” in the second quarter compared to the first. “This could be slightly lower than current predictions, although how to interpret the data and what to compare it with is sometimes a matter of debate.” Bloomberg

GOOG technical analysis

GOOG opened for trading on Friday at $ 708.65, down from the previous days at $ 710.36. GOOG closed trading yesterday at $ 691.72, which equates to a 2% drop from the opening price. Looking at the daily chart, we can see that the last time GOOG traded below these levels was on April 28, when it was trading at $ 691.02. Taking a closer look at the daily chart, we can see that GOOG has been trending down since April 18, when it traded at $ 766.61. GOOG has a free float of 589.93 million shares and traded 1.77 times the normal daily trading volume on Friday. For trading purposes I would like to see GOOG open trading on Monday below $ 697.30 and if so I would look to take a short position at the bell. My stop loss would be $ 1.70 from my entry position, fearing nothing more and the action would start to close the gap.

Company Profile

Alphabet Inc., incorporated on July 23, 2015, is a holding company. The Company has an interest in Google Inc (NASDAQ :). (Google). The Company’s segments include Google and other betting. The Google segment includes Internet products, such as Search, Ads, Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome, Google Play, and hardware products, including Chromecast, Chromebooks, and Nexus, which are sold by the Company. Its technical infrastructure and virtual reality are also included in the Google segment. The Google segment is engaged in advertising, the sale of digital content, cloud applications and services, as well as the sale of Google branded material. The Other Bets segment comprises various operational segments and includes companies such as Access / Google Fiber, Calico, Nest, Verily, GV, Google Capital, X and other initiatives.

The Other Bets segment is engaged in the sale of Nest hardware products, Internet and TV services through Google Fiber, and licensing and research and development (R&D) services through Verily. Google offers products, including Gmail, which is an electronic messaging service; Chrome, which is a browser, and Google Play, which provides access to movies, books, music, and apps on various devices. Google offers platforms including Chrome OS and the Android mobile operating system. The Company offers advertising solutions to businesses with a range of products on screens and devices. It provides performance advertising and brand advertising. Its performance advertising allows its advertisers to connect with users.

It offers AdWords, which is an auction-based advertising program that helps create text ads that appear on Google websites and the websites of members of the Google Network by using its ad programs to serve relevant ads as well as their ads. search results and their content. Its performance advertising also includes the AdSense program to serve relevant advertisements. Google websites consist of AdWords; YouTube, including YouTube TrueView and Google Preferred, and properties, including Gmail, Finance, Maps, and Google Play. The websites of members of the Google Network consist of AdSense (such as AdSense for search and AdSense for content), AdExchange, AdMob, DoubleClick Bid Manager, and other network products, including AdSense for domains.

The Company helps brand advertisers deliver digital videos and other types of advertisements to specific audiences for marketing campaigns. It distributes advertisements, such as the TrueView ads displayed on its YouTube videos. It has an advertising technology platform for brand advertisers, agencies, and publishers to help digital marketing businesses. The Company competes with Yahoo (NASDAQ :), Microsoft (NASDAQ :), Yandex NV (NASDAQ :), Baidu Inc (NASDAQ :), Naver, WebCrawler, MyWebSearch, Kayak, LinkedIn (NYSE :), WebMD Health Corp ( NASDAQ :), Amazon (NASDAQ :), eBay, Facebook (NASDAQ :), Twitter Inc (NYSE :), Criteo Sa (NASDAQ 🙂 and AppNexus.

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