The Fintech platform leverages Contify’s newsfeed APIs to build financial market news functionality into their app.
— Mohit Bhakuni – CEO, Contify.
WILLISTON, VERMONT, USA, March 4, 2022 /EINPresswire.com/ — Contify, a leading provider of market intelligence and competitive intelligence solutions, announced that it has deployed its newsfeed APIs for helping an online investment platform build key functionality into their app, enhancing their value proposition.
The Fintech platform was looking for a market and competitive intelligence solution that could help them:
– Track strategic updates based on concepts, not just keywords; and filter noise market mobile signals.
– Disambiguation between business names and things, i.e. Tiger (investment company), Tiger (shoes) and Tiger (the animal)
– Deliver relevant, contextually tagged information as a continuously updated feed in near real time
– Provide comprehensive coverage by aggregating relevant updates from not only major global news sources, but also local and regional media sources
– Allow seamless integration with the company’s online platform without any changes to the existing platform
After fully understanding the strategic goals and business requirements, Contify customized its Newsfeed API solution to deliver a solution that helped the platform double its average session duration, increase web traffic by 33 % and increase their app usage.
Harnessing the power of Contify’s robust sourcing engine, the company has been able to provide its users with global news coverage and updates related to stocks, IPOs and mutual funds in which they have invested or would like to invest. These updates were now available to users in near real time. You can learn more about how Contify helped fintech unicorn enrich its stock investing and trading app in this case study.
Read the case study here.
According to the company’s product manager, content quality and relevance was strategically important to us in order to improve repeat users and app usage.
“It had been one of our main goals from the start to provide our users with company news, as well as the latest financial market news and information. With Contify’s newsfeed APIs, We were able to quickly launch this differentiating feature according to our plan. The rapid increase in web traffic and average session duration is an added bonus. What further justified our investment was the ease of API integration and the unwavering support from the Contify team.- He adds further.
Mohit Bhakuni, CEO – Contify, had this to say on the occasion – “The Fintech startup landscape is accelerating globally. Investment is one of the most pervasive and central themes in this landscape. However , any product that seeks to empower investors can only work effectively if it is augmented with real-time insights into the financial market landscape.The delight of our clients at the results is a clear testament to the value that Contify provides. . »
Contify offers a comprehensive market intelligence and competitiveness solution that tracks information on competitors, customers, and industry segments. It allows users to collect, maintain and share information within the organization. Intelligent (actionable) information is extracted by researching and analyzing information from more than 500,000 online sources, including news, company websites, social media, reviews, discussion forums, offers jobs, regulatory portals, etc. Visit us at https://www.contify.com/
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