KUALA LUMPUR (June 26): RHB Asset Management Sdn Bhd (RHBAM), the asset management arm of RHB Bank Bhd, has launched RHBAM MyInvest, an online investment platform enabling members of the Employee Provident Fund ( EPF) to invest in RHBAM or RHB Islamic International Asset Management Bhd (RHBIIAM) mutual funds appearing on the list of EPF-Members Investment Scheme (EPF-MIS) online via the EPF i-Invest investment facility.
EPF member clients can access RHBAM MyInvest through the EPF i-Invest investment facility, the bank said in a statement today.
New RHBAM clients who are EPF members can use this function to open online accounts, while existing clients who are EPF members can activate their account credentials on the RHBAM MyInvest platform to start trading.
According to RHB, RHBAM and RHBIIAM offer a wide range of mutual funds under the EPF-MIS list in various asset classes to meet the long-term investment objectives of their clients.
“The volatile market conditions provide continued investment opportunities for our clients as well as EPF members,” said Eliza Ong, Managing Director of Asset Management at RHB Group.
“As digital platforms continue to disrupt and dominate the market and more and more investors turn to online platforms to conduct their financial transactions and meet their investment needs, the launch of RHBAM MyInvest us provides an excellent opportunity to better serve our investors. She said, adding that RHBAM will continue to seek opportunities to empower and create better value for its investors, especially in the area of digitization.
Going forward, she noted that RHBAM will develop new thematic funds in sectors such as e-commerce, cybersecurity and online education.
“This is the right time to revisit our offerings in this rapidly changing market in order to take advantage of potential investments while mitigating potential risks for our clients,” she added.
The launch of the investment platform is in line with RHB Banking Group’s digital transformation plan and is part of its five-year strategy FIT22 aimed at consolidating the group’s position as a leading provider of financial services, a declared the bank.
At 11:40 am, shares of RHB Bank were down one sen or 0.21% to RM 4.80, valuing the bank at RM 19.25 billion. Approximately 723,800 shares were traded.