Stock trading is often seen as a complicated matter, known only to certain circles, because its foreign terms sound like a foreign language, as highlighted in this campaign via LUP Jakarta. Indonesia-based financial advisory company, Saham Rakyat believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks.
Saham Rakyat is endorsed by OJK, the Financial Services Authority has developed an app to educate the people of Indonesia on the subject of trading, to make trading much less complicated. It is designed to be very intuitive, like online shopping.
With the message: Let’s Talk Stocks, we wanted to break the stigma and confusion surrounding stock trading and empower people to know and understand the language of stock trading.
WATCH THE COMEDY FILM
SEE THE GROUP FILM
Agency: LUP Jakarta
Account Manager: Ahmad Syakbani
Account Manager: Annisa Amadea Islamey
Artistic Director: Timotius Ginting
Artistic Director: Anggun Rahmawati
Creative Director: Andika Nugroho
Director: Nicko Bhisma
Executive Creative Director: Albert Chan